I think a great title means that its an attention getter, that it aint boring. I think the title should sum up whatev er it is your talking or writing about. movies with great titles want people to watch the previews. books with great titles make people want to open the book and see what its all about. Articles in the newspaper that have good titles make people read the articles. so i surely believe that writing pieces that have good titles are the ones that are most interesting.