What Makes a Genre Statement Good(or interesting for me)

A genre statement should be catchy. Genre should be blunt, to the point, and above all else uniquely interesting. You want words or a word that describe every aspect of the subject, getting in to every nook and cranny, history, time, experience, feelings, and emotions. However you want the genre title to be a little vague to make it appealing and interesting to people who have never heard of it or just discovered it. You want a genre theme/title that doesn't give the whole point of the subject away, something that sticks with you and makes you buy that item. A genre title/statement should be a unique understanding of that item easily expressed through a describing word.