Kruger’s Prints

I have found Kruger’s prints to be very intriguing. Kruger uses advertisement genre to convey messages about social issues concerning some of the negative attitudes and images towards women. Her use of contradicting and contrasting images and words to convey her messages is very effective. Her work has a degree of ambiguity that requires the viewer to think about what the images are really saying, and why?

I like the way she uses short clichés to express her messages. Her use of red, white, black, and gray colors is attractive and provides a depth to the images of the people and objects she employs. Her use of a red background with white letters draws the viewer’s attention to the letters. The style of the fonts she uses is not fancy or flashy; to the contrary, the fonts provide a degree of straight forwardness of the messages they convey - there’s seriousness about it.

Her prints have a nice 1950ish style; a style that would have been very in-style and popular during the 1950s.